Welcome to the family

The Legend of Don Franco

our story

The story of Franco's NY Pizza

Legend has it that Giovanni Franco immigrated from southern Italy to lower Manhattan shortly after the turn of the 20th century. A humble man of modest means, Giovanni sought to start a new life by sharing his passion for delicious, homemade Italian dishes. He opened a cozy pizza shop reminiscent of those of the old country, at the intersection of Hester and Mulberry Street in the heart of what is now known as Little Italy. Before long, Giovanni's pizzas became the talk of the borough and people started to refer to him affectionately as The Pizza Don and Don Franco. ``Don`` is still used today as an honorific term in Sicily, when referring to respected people. It's been said that Don Franco attributed his success to four pillars:
1. ``Cravable`` Food
2. Personal Service
3. Care
4. Value
Franco’s New York Pizza brings Don Franco's authentic New York-style thin and Sicilian pizza to the Grand Strand as well as made-from-scratch Italian dishes, sandwiches, and pasta while upholding the core values that made Franco the Don.

Our food

Franco’s menu is made of up century-old, family recipes and traditions that come from fresh ingredients including homemade sauces, dough, and meatballs, along with the Famous Franco Pizza Bawlz! Whether you are missing that taste of home or have always wanted to have one of those folded pizza slices like in the movies, Franco’s will be your go-to pizza fix.

Our Goal

Our goal is to make Don Franco proud by continuing to provide our existing and growing customer base with the same high quality and service he would. His traditions can be tasted in every bite:

  1. “Cravable” Food – Premium ingredients, made from scratch with a crunchy, not soggy crust.
  2. Personal Service – Customers are treated as our friends and neighbors. They are addressed by name whenever possible.
  3. Care – Everyone, including customers, associates and vendors is always treated fairly and with respect.  This is especially true for those in our community who deserve our support like first responders and kids.
  4. Value – Never forget our humble beginnings by offering a fair price.

We are so grateful and appreciative for how the community has supported us. Our pickup window and delivery have seen a lot of growth with our recently added online ordering platform and we have expanded our delivery operations to service a larger area from our current Murrells Inlet location. We also have launched our catering operation which we have already serviced customers from North Myrtle Beach to Pawleys and even to Conway. We do bulk pizza orders, entrees, pasta, sandwiches, apps, and desserts and can even provide customers with same-day service. Whether you have a small meeting or gathering of 8 to 30 plus we can quickly and affordably provide food services turnkey and hassle-free.

Expericence and food

Here at Franco’s we provide homemade from scratch favorites! Come dine in, carry out, sit outside on our awesome patio, pick up at our drive-thru, let us deliver to you or let us cater your event. We also offer a great selection of beer, wine, and prosecco. Come try our family recipes and come have a taste of home here at Franco’s we promise you will not be disappointed! We look forward to serving you!


If it's not franco's,


our family

the team

The people behind the pizza


don peppe’s
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